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Scholarly Research

        Scholarly research within the interior design discourse community is often organized in a strategic manner, it begins by explaining background knowledge, the topic being researched, and methods used. After this, the study is explained, and the results are documented before a conclusion is reached. This organization is used because it follows a logical flow that builds upon the previously stated information to reach a final answer. An example of this is the scholarly journal “Exploring the Impact of Various Shaped Seating Arrangements on Persuasion” by Rui (Juliet) Zhu and Jennifer J. Argo. The journal begins by explaining how seating arrangement has been proven to either help or hurt a student’s ability to learn in a classroom which led them to their research question. They wonder if the

seating situation also affects one’s ability to be persuaded. This demonstrates that their larger goal is to explain how a properly designed room could help a company succeed in persuading their clients to do what they wish. The journal then begins to explain the methods they will use to test this question. They explain that they will test two seating arraignments, angular and circular, along with two focuses for their ads, uniqueness and belongingness. After explaining the tests that would be used, the authors include their thesis or predictions for the study. They predict that “Consumers in a circular-shaped seating arrangement will evaluate persuasive material more favorably when it conveys belongingness-related information (vs. uniqueness-related information). Consumers in an angular-shaped seating arrangement will evaluate persuasive material more favorably when it conveys uniqueness-related information (vs. belongingness-related information)” (Zhu, Argo). The authors then explain the studies and arrive at the discussion of results portion of the journal. The journal states that “Overall, the results demonstrate that circular seating arrangements prime a need to belong, and this leads participants to evaluate persuasive material more favorably when it conveys belonging information (i.e., family-oriented information). In contrast, when the shape of the seating arrangement is angular, a need to be unique is primed, and this results in individuals responding more favorably to information related to uniqueness (i.e., self-oriented information)” (Zhu, Argo). This result proves their prediction to be true with the use of first-hand scientific evidence. 

        Along with the organization and information given, other characteristics of this journal fit the norms of research journals within the interior design discourse community. This includes a distanced or third person point of view with little to no voice in order to maintain credibility. It also is written for an academic or professional audience for people within the interior design community. This is known due to the language used. They used scholarly terms to appeal to students as well as specialized lexis such as floor plan, draft, CAD, and render, to appeal to interior designers. Most journals within the interior design discourse community follow either an APA or MLA style, which can be recognized by their in-text citations and works cited page. This journal, along with most interior design scholarly journals, included a large references list, cited in MLA. Overall, this journal accurately demonstrates the expectations of the scholarly journals written within the interior design discourse community.

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